Alice AI
Built from zero to Russia’s
#1 AI assistant
Role: Design Director & Concept Designer for Russia’s #1 virtual assistant, powered by Yandex’s proprietary GPT technology a competitor to ChatGPT, Google Gemini and DeepSeek
Metrics: Russia’s most popular AI assistant — 60M+ MAU, with a 90% user love mark
Platforms: iOS, Android, Desktop web, Mobile web, Smart TV, Smart speakers, Wearable devices, in-car systems
Take a look10+ Types
of Smart Devices
90% market share in Russia
Smart speakers

Smart wearables

Role: design Director & Concept Designer for a portfolio of 30+ smart devices, including unreleased R&D-stage hardware, competing with Google Home, Amazon Echo, and Apple HomePod
Metrics: secured 90%+ market share in Russia; launched products across CIS and MENA markets; earned multiple design awards
Types of devices: smart speakers with and without displays, portable and home smart speakers, smart headphones, experimental wearables, and in-car systems
Interfaces: Led UX design for multimodal interaction across voice, touch, visual interfaces, gestures, and LED feedback
Take a lookSmart Home
market leader in Russia

Role: design Director for an ecosystem of 40+ IoT devices, from smart bulbs to smart cameras. Led UX across all hardware products and the Smart Home app (iOS and Android), competing with global brands such as Aqara and Xiaomi
Metrics: built the platform from the ground up, making it Russia’s #1 smart home ecosystem by unit sales
devices
Top-10 smart home categories: cameras, lights, plugs, switches, night lights, home security, energy management, climate control, door locks, home hubs. Take a look
Role: design Director for an ecosystem of 40+ IoT devices, from smart bulbs to smart cameras. Led UX across all hardware products and the Smart Home app (iOS and Android), competing with global brands such as Aqara and Xiaomi
Metrics: built the platform from the ground up, making it Russia’s #1 smart home ecosystem by unit sales
Top-10 smart home categories: cameras, lights, plugs, switches, night lights, home security, energy management, climate control, door locks, home hubs. Take a look
Smart TV and YaOS X
Russia’s fastest-growing
Smart TV business
Role: Design Director & Concept Designer for Russia’s first AI-integrated, fully voice-controlled TVs, powered by GPT-based technology. Competitor to Samsung, Xiaomi, TCL, and Haier
Metrics: built Yandex Smart TV from scratch and launched the first product in 2021, growing the YaOS ecosystem to nearly 6M devices. Achieved 4+ hours of daily video consumption per user on average
Take a look